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Strategic Advisory

Clarity before you build

The most common reason AI projects fail is that the problem wasn’t defined clearly enough before the project started. We help companies ask the right questions before they commit to a solution.

Right fit

This is for you if…

  • You have more AI ideas circulating than your organisation can sensibly pursue.
  • A board or leadership team is asking for an AI position and you want it to be defensible.
  • A previous initiative stalled and you would rather understand why than start another one.
  • You want an independent read from people who build, not only from people who advise.

What we do

Where we help

01

Opportunity mapping

A structured pass across your processes and data to find where AI could realistically move a number. Broad first, so the shortlist is a choice rather than whatever was suggested loudest.

02

Prioritisation and scoring

Each opportunity scored on business value, feasibility, data availability and organisational readiness — so a leadership team can compare candidates on the same terms.

03

Business case development

Turning the chosen opportunity into numbers: current cost, expected effect, investment, and what has to be true for it to work. Written to survive a CFO reading it closely.

04

Readiness assessment

An honest view of whether your organisation can absorb what you are planning — ownership, process clarity, data, and the decision about what stops being done.

05

Second opinion

An independent review of a proposal, a vendor, or a stalled programme. Frequently the most valuable few days a client buys from us.

06

Direction, not roadmaps

A one-page view of where AI should change how the business works over three years, paired with a commitment you can actually make this quarter.

How it runs

A three-week sprint

Usually delivered as our AI Opportunity Sprintpackage.

  1. Week 1

    Interviews across the business and a review of the processes and data that already exist. We talk to the people doing the work, not only to the sponsors.

  2. Week 2

    Map and score the opportunities. Candidates are assessed on the same criteria so the comparison is real rather than rhetorical.

  3. Week 3

    Present the shortlist with a recommended first case, an outline business case, and a clear statement of what we would not pursue and why.

  4. After

    You own the output and are free to take it anywhere. If you want the recommended case built, we can — but the sprint is designed to stand on its own.

Next step

Ready to find out where AI can work for your business?

No lengthy briefing process. Just a straightforward conversation about where the opportunities lie and how we can help you move forward.

The Nordic AI Briefing

Once a month: what is actually working with AI in Nordic B2B, what is not, and what it cost to find out. Written for decision-makers, not engineers.

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